The name and creative concept, “Achieve the Extraordinary” stemmed from the incredible achievements that we so frequently see here at the College. In our new campaign we have revealed the wonderful work, success and commitment of many of our talented students across many arenas.
To us, an extraordinary person is one who has a strong sense of what is right or wrong, and who chooses to stand out from the crowd by showcasing their individual talents. Students develop outstanding capabilities at Sheldon College by taking the talent they have, then developing and working on it diligently until they achieve the extraordinary, with our support and encouragement.
‘Extraordinary’ people live the same life and face the same challenges as ‘ordinary’ people. However, their response to life's tests and triumphs, along with their set of values, are what makes them exemplary.
We have highlighted our students' unique strengths and talents through the new cinema advertisement, along with print, digital, outdoor and transit media to form an integrated campaign which will be rolled out in the coming weeks. Keep an eye out in the local community and further afield.
The photography featured in the campaign showcases the key areas of College life, including cultural, sporting and academic.
Each of the students involved were photographed on a plain background, those individual photographs then went through a post-production phase, which resulted in our epic final photos below.
